Turma Ipiranga em Ecorrida
Posto Ecoeficiente Ipiranga (Ipiranga Ecoefficient Gas Station) is a project whose philosophy is to optimize the consumption of natural resources through sustainable practices. To communicate these changes to children, we created the game: “Turma Ipiranga em Ecorrida” (The Ipiranga Group Eco-race).
The player must follow the route and collect items related to sustainable actions, like economy bulbs, recycled materials, and so on, while avoiding items that represent waste. The colorful visuals make the experience more fun. When participating in the game the player will have his/her score displayed on the ranking and will also learn a little bit more about the ideals of the brand.